Competitive Advantage of Starbucks Coffee ; 224412114 ; S1 MLM C

NAME                  : DELOV DWI VERNANTO

NIM                      : 224412114

S1 MANAGEMENT MATERIAL and LOGISTICS 2012/2013

TUGAS MANDIRI

LOGISTICS MANAGEMENT

COMPETITIVE ADVANTAGE OF STARBUCKS COFFEE

MR. DIDIET HIDAYAT

Starbucks Competitive Advantage

Competitive advantage is an advantage in which a company outperforms others in terms of productivity, quality, price of products, superior service, better technology, and higher profit. An example of a company with competitive advantage is Starbucks.

Starbucks Corporation has been around since 1971.  What makes Starbucks unique from other coffee-bar shops is not only their wide selection of products, but the environment they provide to all customers. Starbucks sustains competitive advantage by constantly looking for new ideas, new products, as well as new experiences for guests. Starbucks also offers a selection of music, and unique designed coffee mugs. The company even hires designers to come up with artwork for commuter mugs.  Starbucks’ forte is incorporating differentiated features such as their different flavored coffees that no other company offers. They constantly come up with new features such as the “VIA coffee blend,” and recently, Starbucks has created the flavoured VIA coffee blends. It comes in cinnamon, vanilla, and caramel. They have been selling very fast. Market trends are constantly being monitored by Starbucks as well.  They study every city’s personality and how their products can best fit into the community. Every season, Starbucks comes out with promotional drinks and flavours, which attracts more customers to try their drinks before they are gone.

I work at a Starbucks in Aurora. My manager makes sure that we give each customer a “Starbucks experience” by greeting them nicely, chatting with the customers and giving them attention, and making their drink consistent, accurate, and quick every time. Although Starbucks prices range very high, it is because customers are paying for service, and quality as well. Customers love what they are drinking, and are willing to pay the price, and it is making Starbucks a lot of profit, giving them great competitive advantage.

History of Starbucks Company

Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 62 countries, including 13,279 in the United States, 1,324 in Canada, 989 in Japan, 851 in China, 806 in the United Kingdom, 556 in South Korea, 377 in Mexico, 291 in Taiwan, 206 in the Philippines, 179 in Turkey, 171 in Thailand, and 167 in Germany.

Starbucks locations serve hot and cold beverages, whole-bean coffee, microground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. Starbucks Evenings locations also offer a variety of beers, wines, and appetizers after 4pm. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores.

From Starbucks' founding in 1971 in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly. Since 1987, Starbucks has opened on average two new stores every day. The first store outside the United States or Canada opened in the mid-1990s, and overseas stores now constitute almost one third of Starbucks' stores. The company planned to open a net of 900 new stores outside of the United States in 2009. but has announced 300 store closures in the United States since 2008.

Visi and Misi Starbucks Company

1.     Visi

The company’s vision is to ‘establish Starbucks as the most recognized and respected brand in the world.’

Starbucks makes a brand famous and appreciated all over the world. To achieve the vision set out four basic components:

* Building a company's core values ​​as a company that only uses materials and produce the best products.
  * Creates a brilliant image that are inherent in the mind of the customer.
  * Establish Starbucks as a brand is well-known, even though people do not know clearly who run businesses, but people familiar with the brand feel starbucks.
  * Making starbucks as well known and respected brand. Being number one brand over the other or in perpetuity.

In all activities of the company's high quality become the main base, ranging from the purchase of raw materials, production process to sell the product in the best condition by any part of the company. Achievement of this result is also supported by the rapid expansion of the Outlet, as a form of distribution channel development.

2.     Misi

The mission of Starbucks is to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow Starbucks is committed to a role of environmental leadership in all facets of our business.

Starbucks is committed to act as a leader in the fight for the environment in every line of the company's activities.
To achieve this mission by committing to:

    * Understanding of environmental issues and sharing information with business partners.
  * Creating innovative solutions and flexible in the face of change.
  * Striving to buy, sell and use environmentally friendly products.
  * Understand that responsibility as important for the environment.
  * Instilling environmental responsibility as a fundamental value of the company.
  * Measure and monitor the progress of each project on the impact on the environment.
  * Encourage all partners to participate in the fight for his mission.

6 basic principles to measure the feasibility of the decision-making at Starbucks

* Doing business beneficial to the environment and respect and glory to his fellow creatures.
  * Making diversity or difference as very important in the implementation of the company's activities.
  * Setting high standards in purchasing, production processes and product delivery.
  * Improve customer satisfaction
  * Provide a positive contribution to society and the environment.
  * Specifies that the benefits to society and the environment is as important for success in the future.

Product of  Starbucks Company

Starbucks is primarily known for selling coffee, but also sells other hot and cold beverages, pastries, sandwiches and other snacks.

A "Skinny" line of drinks rolled out in 2008, offering lower-calorie and sugar-free versions of the company's offered drinks which use skim milk and are sweetened by a choice of artificial sweetener (such as Sweet'N Low, Splenda, Equal), or one of the company's sugar-free syrup flavors. Starbucks stopped using milk originating from rBGH-treated cows in 2007.

In June 2009, the company announced that it would be overhauling its menu and selling salads and baked goods without high-fructose corn syrup or artificial ingredients. This move was expected to attract health- and cost-conscious consumers and will not affect prices.

Starbucks introduced a new line of instant coffee packets, called VIA "Ready Brew", in March 2009. It was first unveiled in New York City with subsequent testing of the product also in Seattle, Chicago and London. The first two VIA flavors include Italian Roast and Colombia, which were then rolled out in October 2009, across the U.S. and Canada with Starbucks stores promoting the product with a blind "taste challenge" of the instant versus fresh roast, in which many people could not tell the difference between the instant and fresh brewed coffee. Analysts speculated that by introducing instant coffee, Starbucks would devalue its own brand.

Starbucks began selling beer and wine at at some US stores in 2010. As of April 2012^[update], it is available at seven locations and others have applied for licenses.

In 2011, Starbucks introduced its largest cup size, the Trenta, which can hold 31 ounces. In September 2012, Starbucks announced the Verismo, a consumer-grade single-serve coffee machine that uses sealed plastic cups of coffee grounds, and a "milk pod" for lattes.

On November 10, 2011, Starbucks Corporation announced that it had bought juice company Evolution Fresh for $30 million in cash and plans to start a chain of juice bars starting in around middle of 2012, venturing into territory staked out by Jamba Inc. Its first store released in San Bernardino, California and plans for a store in San Francisco will be launched in early 2013.

In 2012, Starbucks began selling a line of iced refresher beverages in its stores which contain an extract from green arabica coffee beans. The beverages are fruit flavored and contain caffeine but, according to the company, "with none of the coffee flavor". Starbucks' green coffee extraction process involves soaking the beans in water.

1.        Tea

Starbucks entered the tea business in 1999 when it acquired the Tazo brand for US$8.1 million. In late 2012, Starbucks paid US$620 million to buy Teavana. As of November 2012^[update], there is no intention of marketing Starbucks' products in Teavana stores, though the acquisition will allow the expansion of  Teavana beyond its current main footprint in shopping malls.

2.                 Coffee quality

 

Kevin Knox, who was in charge of coffee quality at Starbucks from 1987 to 1993, recalled on his blog in 2010 how George Howell, coffee veteran and founder of the Cup of Excellence, had been appalled at the dark roasted beans that Starbucks was selling in 1990. Talking to the New York Times in 2008, Howell stated his opinion that the dark roast used by Starbucks does not deepen the flavor of coffee, but instead can destroy purported nuances of flavor. The March 2007 issue of Consumer Reports compared American fast-food chain coffees and ranked Starbucks behind McDonald's Premium Roast. The magazine called Starbucks coffee "strong, but burnt and bitter enough to make your eyes water instead of open".

3.                 Other Products

 

In 2012, Starbucks introduced Starbucks Verismo, a line of coffee makers that brew espresso and regular coffee from coffee capsules, a type of pre-apportioned single-use container of ground coffee and flavorings utilizing the K-Fee pod system. In a brief review of the 580 model, Consumer Reports described the results of a comparative test of the Verismo 580 against two competitive brands: "Because you have to conduct a rinse cycle between each cup, the Verismo wasn't among the most convenient of single-serve machines in our coffeemaker tests. Other machines we've tested have more flexibility in adjusting brew strength—the Verismo has buttons for coffee, espresso, and latte with no strength variation for any type. And since Starbucks has limited its coffee selection to its own brand, there are only eight varieties so far plus a milk pod for the latte.

 

Logo of  Starbucks Company

 

In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed mermaid, or siren as she's known in Greek mythology". The logo has been significantly streamlined over the years. In the first version, which was based on a 16th-century "Norse" woodcut, the Starbucks siren was topless and had a fully visible double fish tail. The image also had a rough visual texture and has been likened to a melusine. In the second version, which was used from 1987–92, her breasts were covered by her flowing hair, but her navel was still visible. The fish tail was cropped slightly, and the primary color was changed from brown to green, a nod to Bowker's Alma Mater, the University of San Francisco. In the third version, used between 1992 and 2011, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original "woodcut" logo has been moved to the Starbucks' Headquarters in Seattle.

At the beginning of September 2006 and then again in early 2008, Starbucks temporarily reintroduced its original brown logo on paper hot-drink cups. Starbucks has stated that this was done to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business. The vintage logo sparked some controversy due in part to the siren's bare breasts, but the temporary switch garnered little attention from the media. Starbucks had drawn similar criticism when they reintroduced the vintage logo in 2006. The logo was altered when Starbucks entered the Saudi Arabian market in 2000 to remove the siren, leaving only her crown, as reported in a Pulitzer Prize-winning column by Colbert I. King in The Washington Post in 2002. The company announced three months later that it would be using the international logo in Saudi Arabia.

In January 2011, Starbucks announced that they would make small changes to the company's logo, removing the Starbucks wordmark around the siren, enlarging the siren image, and making it green.

My Competitive Advantage

I have the ability and talent to be a moment for me that is very beneficial for me to socialize with his other son is playing football. to play football I could turn a profit by following a competition held in many major cities. because I used to follow football school and until now for me to play football can generate profits.

MSA CARGO

Kunjungan Ilmiah MSA Cargo

MSA Cargo adalah singkatan dari Monang Sianipar Abadi Cargo, Dimana perusahaan tersebut bergerak di bidang cargo, Tapi gudang dari MSA Cargo hanya berfokus TPS ( Tempat Penimbunan Sementara).

TPS itu sendiri dimaksud sebagai tempat penimbunan sementara dimana barang yg disimpan di gudang MSA Cargo tidak bisa disimpan dengan jangka waktu yg lama, Waktu maksimal penyimpanan di gudang MSA Cargo maksimal paling lama 2 Bulan. Apabila barang yg disimpan tidak diambil oleh pihak customer dalam jangka waktu 2 bulan, maka barang tersebut akan diambil alih oleh pihak beacukai dan customer tidak berurusan dengan pihak MSA Cargo melainkan berurusan dengan pihak Beacukai.

MSA Cargo hanya mempacking barang barang :

·         General Cargo : Yaitu barang barang biasa contohnya seperti ( TV, HP, Baju, Sayur, Ikan, Barang Garmen) Biasanya barang barang tersebut sudah dipacking oleh customer namun apabila packing/Bungkus rusak MSA Cargo akan memperbaiki packing tersebut.

·         DGR : Yaitu barang barang import/ Berasal dari luar negeri.

MSA sendiri dalam system packing nya belum menggunakan system barcode, MSA masih manual dalam hal tersebut.

MSA sendiri dalam melakukan system keamanan gudang masih dibawah naungan beacukai , Penguncian gudang di MSA Cargo menggunakan 2 gembok dimana gembok pertama dipegang oleh pihak MSA Cargo dan gembok kedua dipegang oleh pihak bea cukai jadi apabila gudang ingin dibuka dan ditutup harus menghadirkan pihak MSA Cargo dan Beacukai.

Luas gudang dari MSA Cargo sendiri adalah 960 m. Di TPS MSA Cargo biasanya mengambil barang yg ingin disimpan digudang TPS mereka dari moda transportasi udara. MSA Cargo dalam pengiriman barang sudah memiliki sertifikasi internasional dan bekerja sama dengan seluruh agen/perusahaan airlines internasional maupun domestic, Tetapi hanya satu perusahaan airlines yg tidak bekerja sama dengan  mereka yaitu Singapore Airlines.

Biaya penyimpanan barang sementara di gudang MSA Cargo disesuaikan dengan berat barang, volume barang, dan luas barang memakan space gudang. Ketika pihak customer ingin menyimpan barang di gudang MSA Cargo harus mendapatkan ijin dari pihak beacukai dan jika di izinkan pihak beacukai akan melakukan pengawasan. Di gudang MSA Cargo belum ada system AC jadi barang barang yg harus menggunakan suhu dingin tertentu belum bisa disimpan di gudang MSA Cargo.

Apabila barang dari customer yg disimpan di gudang MSA Cargo mengalami kerusakan didalam gudang, pihak MSA Cargo akan bertanggung jawab penuh atas kerusakan tersebut. Namun apabila barang tersebut rusak sejak berada di lini satu (airlines) MSA Cargo akan mengirimkan surat pernyataan kepada pihak airlines tersebut. MSA Cargo adalah solusi penyimpanan barang sementara dan pengiriman barang yg aman karena langsung dari pengawasan beacukai.

MESSI Menatap ballon D'OR

King Leo berpeluang mengukir rekor sebagai satu-satunya pemain yang memenangi Ballon d'Or sebanyak empat kali.

Pecinta sepakbola di seluruh dunia mungkin mulai bosan melihat dan mendengar berbagai berita tentang sederet prestasi yang diukir Lionel Messi beberapa tahun belakangan ini. Tapi apa daya, biasakanlah mata dan telinga Anda untuk lagi dan lagi mengkonsumsi berita yang tak jauh-jauh seputar kehebatan pemain yang kini berusia 25 tahun tersebut – paling tidak hingga beberapa tahun ke depan.
Terbaru, Messi kembali terpilih sebagai finalis calon peraih penghargaan FIFA Ballon d’Or 2012, bersama Andres Iniesta dan Cristiano Ronaldo. Itu berarti ini adalah kali keenam The Messiah masuk ke tiga besar penghargaan paling prestisius bagi pesepakbola profesional tersebut.
Keputusan siapa peraih penghargaan tersebut baru akan diumumkan FIFA dalam gelaran FIFA Ballon d’Or Gala, pada Senin 7 Januari 2013, di Zurich. Siapa di antara ketiganya yang paling berpeluang? Apakah Lionel Messi akan mendapatkan gelar ini untuk yang keempat kalinya berturut-turut? Ataukah Cristiano Ronaldo yang memperoleh gelar kedua? Atau malah Andres Iniesta yang membuat kejutan?.
Melihat perkembangan di atas lapangan belakangan ini, tampaknya King Leo hanya akan menunggu waktu untuk memastikan namanya masuk ke buku rekor FIFA sebagai satu-satunya pemain yang pernah meraih empat gelar Ballon d’Or, plus secara berturut-turut. Mengapa demikian?, jawaban sederhananya adalah: ia tak bisa berhenti mencetak gol!.
Kita berbicara tentang olahraga yang mana gol adalah hal yang paling dicari dan ditunggu. Dan fakta bahwa Messi telah memecahkan sekian rekor gol sepanjang tahun 2012 ini bisa jadi faktor kuat yang mempengaruhi penilaian para jurnalis, serta kapten dan pelatih tim nasional yang dipercaya memberikan suaranya untuk menentukan pemenang.

Coba ingat sudah berapa rekor yang dilampaui Messi selama tahun 2012 ini. Mulai dari mencetak 73 gol musim lalu, mencetak 5 gol dalam sebuah pertandingan – ketika Barca mengalahkan Leverkusen 7-1, pencetak gol terbanyak Barcelona sepanjang masa, hingga melewati catatan legenda Brasil, Pele, dengan mencetak 82 gol dalam setahun — jumlah tersebut masih terus bergerak naik mendekati catatan tertinggi sepanjang masa yang dipegang oleh Gerd Mueller dengan raihan 85 gol pada tahun 1972.
Selain sejumlah prestasi yang diukir oleh striker asal Argentina itu, Presiden UEFA Michel Platini sudah memberikan ‘sinyal’ tersendiri. Dalam sebuah kesempatan Platini menyebut sebuah rekor tercipta memang untuk dipecahkan dan Messi punya segalanya untuk melakukan itu.
“Rekor tercipta untuk dikalahkan. Jika ia meraih (Ballon d’Or) keempat, itu karena ia layak. Ia berusia 25 tahun dan memiliki kesempatan seluas-luasnya untuk meninggalkan jejak abadi,” kata Platini.
Tanpa mengecilkan Cristiano Ronaldo yang berhasil mencetak 60 gol musim lalu, Messi memang lebih banyak diunggulkan. Marca pada bulan Oktober lalu mengadakan polling terhadap penggemar sepakbola di Spanyol tentang siapa yang paling layak memenangi Ballon d’Or edisi kali ini, dan hasilnya, Messi mengungguli Ronaldo dengan 42,3% suara, mengungguli Iker Casillas dengan 37,8% dan Ronaldo 10,3%. Casillas justru gagal masuk ke tiga besar.
Berbeda dengan Messi yang begitu dominan secara individu, prestasi Ronaldo lebih banyak terkait dengan timnya, Real Madrid. Ia membawa Real Madrid mengangkangi Barcelona dua kali, yaitu, di Liga Spanyol musim 2011-2012 dan Piala Super Spanyol 2012.

Ronaldo sendiri mengaku sudah tak memikirkan Ballon d’Or. Seakan sudah melempar handuk putih, kapten timnas Portugal itu mengungkapkan bahwa ia hanya mementingkan gelar tim.
“Ballon d’Or? Saya tak memikirkannya. Jujur, saya sama sekali tak memburu trofi itu,” tegas Ronaldo.
“Memenanginya atau tidak, tak akan mengubah hidup saya. Apalagi menganggapnya seperti kiamat. Bukan prestasi individu yang saya kejar. Saya hanya ingin memenangi semua gelar bersama tim.”
Bagaimana dengan Iniesta?. Rekan setim Messi di Barcelona ini memang diperkirakan tak akan banyak mengancam hegemoni Messi dan Ronaldo. Keberhasilannya membawa Spanyol menjuarai Piala Eropa edisi 2012 lalu, memang mempunyai nilai lebih. Lagipula tak ada yang meragukan bakatnya sebagai playmaker jempolan. Namun, menilik fakta bahwa orang-orang lebih mempertimbangkan jumlah gol di olahraga ini, bisa dibilang peluangnya untuk meraih Ballon d’Or kali ini cukup kecil.
Ya, gol demi gol yang seakan tak pernah berhenti mengalir dari kaki dan kepalanya, bisa jadi “senjata” paling ampuh Messi dalam merebut hati para juri yang terdiri dari jurnalis sepakbola, kapten serta pelatih tim nasional. Memang gol bukanlah satu-satunya acuan. Namun, fakta berbicara bahwa sejak gelar FIFA Player of the Year dan Ballon d’Or digabung pada tahun 2010 silam, prestasi individu tampak lebih diperhitungkan dibanding presasi bersama tim.

Ingat, bagaimana Wesley Sneijder, Xavi Hernandez dan Iniesta yang mengantar negaranya masing-masing mencapai Final Piala Dunia 2010, tetap kalah bersaing dengan Messi yang mencetak 47 gol selama musim 2009-2010. Didier Drogba yang menjadi pahlawan Chelsea meraih gelar juara Liga Champion musim kemarin juga nyatanya tak banyak mendapat atensi.
Bila hitung-hitungan kami benar dan Messi berhasil memenangi Ballon d’Or edisi kali ini, maka ia akan melewati rekor legenda-legenda sepakbola dunia yang pernah meraihnya tiga kali, yakni Michel Platini (1983, 1984, 1985), Johan Cruyff (1971,1973,1974), dan Marco Van Basten (1988, 1989, 1992). So, let’s say pesepakbola dengan bakat dan kemampuan sehebat Messi hanya muncul sekali dalam rentang setengah abad, maka beruntunglah Anda yang hidup di zaman ini dan bisa menyaksikan kehebatan seorang pemain yang belakangan banyak “dicurigai” sebagai alien, bernama Lionel Andrés Messi.